Softline Becomes IceWarp s Largest Distributor in Russia and CIS

Two organizations will deliver advanced messaging and collaboration solutions to organizations of all sizes and industries.

IceWarp, the global messaging and collaborations solutions provider and Softline,  one of the leaders in the Russian market of software licensing and provision of related services, announced today that Softline has started distributing IceWarp’s messaging and collaboration solutions throughout Russia and CIS. While IceWarp already has presence in the Russian markets, with its customers including such well-known companies as AVTOTOR and government organizations such as Russian Space Agency, the new channel will significantly expand its regional footprint.

“For us, the agreement with Softline has opened access to a huge channel that will bring our regional presence to an entirely new level,” says Ladislav Goc, IceWarp President. “We are confident that the project would be very profitable for the two companies.”

IceWarp’s flagship product is the IceWarp Messaging Server, a highly integrated solution that includes Mail
Server with dual Anti-Spam and  Anti-Virus protection. The product also has add-on options such as the IceWarp GroupWare Server, Instant Messaging Server, Text Messaging Server, a unified WebClient interface, full mobile device synchronization and much more.

The company is also offering LiveWebAssist, a multilingual business chat that allows companies to better monetize website traffic by interacting live with website visitors, from any location, through any device – desktop, laptop, smartphone or tablet.

For Sofline, it is a profitable addition to the company’s impressive product portfolio. The IceWarp offering would allow it to fill important market niches, especially in the SMB and education segments. Sales scenarios worldwide show the product helps channel partners to rapidly win customers who cannot adopt the mainstream messaging platforms because of their pricing and high ownership costs.

"IceWarp has become an important addition to our vendor line," said Kirill Grachev, Director of Marketing at Softline. "The company's products expand our messaging portfolio, offering an ideal option for SMBs with growth perspectives. This market niche has great potential and IceWarp's software fits it perfectly."

Already recognized as a leading email solutions provider and a viable Microsoft Exchange alternative, IceWarp (formerly Merak Mail Server) is deployed in more than 20,000 organizations and supports over 50 million users worldwide. The company disrupts the messaging category by delivering all email, mobile synchronization, SMS, chat, voice and video capabilities in one integrated, extremely secure and easy-to-deploy solution. Its customers include such market leaders as Marriott International, Inc., Verizon Communications, Inc., Inmarsat, as well as small to midsized firms. 

Springfield, VA and Moscow, Russia