SKECHERS Uses Oracle to Localize Assortments As They Grow Their Retail Presence

“Oracle allows our merchants and planners to deliver tailored assortments - by grouping collections, styles, and colors appropriately to ultimately meet consumer demand in markets nationwide,” said George Zelinsky, President of Retail, SKECHERS. “Oracle Retail Assortment Planning fits well within the SKECHERS business model, meeting our need for increased shopping speed and efficiency.”

Oracle Retail Assortment Planning gives merchants and planners the tools needed to consider a wide range of complex variables—allowing users to make decisions more efficiently based on relevant market data, including the measure of inventory, quantity of SKUs, and product seasonality. By utilizing Oracle’s system, SKECHERS can better anticipate demand for specific items and have greater confidence in the profit potential of every inventory assortment decision.

“Oracle provides industry-leading retail science and best practices to empower retailers to efficiently and effectively increase sales and improve margins,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “SKECHERS reigns over a robust, diverse global market and we are pleased to provide the tools to drive performance as they grow their retail presence.”