© Издание 12NEWS (ИП Маринин А.Л.) 12news.ru, 2017
Today Oracle announced that Ricardo Eletro, the third largest retailer of consumer electronics in Brazil, has deployed Oracle Retail Merchandise Operations Management and Oracle Retail Fiscal Management to enable converged commerce, empower associates and increase operational efficiency. Ricardo Eletro faced the challenge of integrating more than 900 stores and 12 distribution centers in the midst of company transformation.
The partnership between Oracle Retail and Ricardo Electro began eight years ago. In January 2016, following several mergers and the costly support of disparate systems and varying IT infrastructure maturity levels, the decision was to unify Ricardo Eletro under one brand, and a unified Oracle IT infrastructure. This collaboration empowered the Ricardo Eletro commercial department to optimize the market structure to facilitate open to buy, centralize management, and streamline pricing, while enabling adherance to federal regulations.
"We needed to establish a foundation for the new organization. We evaluated the systems and existing investment of all our companies. Oracle emerged as the clear choice to establish a foundation for growth for Ricardo Eletro," said Edson Tavares, CIO of Ricardo Eletro.
“The ‘Unification’ project transformed the company with a simplified infrastructure, a unified workforce and a better appreciation of customers while reducing operation costs by 40M Brazilian Reais per month,” Said Vinicius Hamzi, Planning and Management Vice president of Ricardo Eletro. “Our team empowered the holding and operations teams with a culture of transparency and efficiency. We launched a Zero-Based Budget (ZBB) and we adopted the best practices and retail rich functionality of Oracle Retail and Oracle E-Business Suite.”
Ricardo Eletro selected Oracle Retail implementation partner BRX Retail to support this project. BRX Retail provided local resources with product experience, local understanding of Brazilian tax regulation and the implementation knowledge to deliver and respond quickly.
“With the implementation of Oracle, Ricardo Eletro has proven that there is power in simplicity. Ricardo Electro can now anticipate the needs of the stores and the online channels to better serve the consumers with a simplified an inspiring experience,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “Oracle has dedicated resources to localize the requirements for the Brazil market. Oracle Retail is thrilled to partner with Ricardo Eletro to extend its foundation for growth.”