Red Wing Shoe Company Deploys Oracle to Fuel Growth Among Diverse Consumer and Industrial Markets

Oracle announced that Red Wing Shoe Company, a made in America brand selling to customers worldwide, has implemented Oracle Retail Xstore Point-of-Service to support its rapid growth among new and traditional customer markets.  Red Wing Shoes, which continues to launch new product lines and expand to new markets worldwide, plans to increase its store count over a five-year period by 25% - 30%.

Red Wing Shoes’ styles appeal to diverse consumer groups – from construction workers to hipsters – and getting the experience right for each buyer persona requires thoughtful execution of brand interactions.  The Oracle Retail solution enables Red Wing Shoes’ to empower store associates and elevate customer service by allowing store associates to work via mobile, tablet and stationary workstation devices.

“Oracle ensures our customer experience and retail operations are world class, and scales with us as fast as we are growing,” said Marc Kermisch, VP and CIO at Red Wing Shoes.  “The Oracle Retail Xstore solution delivers rich functionality that reflects Oracle’s deep retail focus; it works across mobile platforms in a manner that is intuitive to our employees.”

Among commercial customers, Red Wing Shoes has long been ahead of its peers in extending access and customer service beyond traditional brick-and-mortar stores.  The company’s fleet of 170+ trucks provides easier access to the right footwear by bringing fully stocked stores to work sites, where employees get help with sizing and order items for delivery at home or work.  Today, the Red Wing Shoe Company trucks are equipped with Oracle Retail Xstore to ensure accurate inventory planning and to provide immediate access to sizes and models and order fulfillment when customers at commercial sites need items shipped.

Red Wing Shoes chose Oracle Retail Xstore to replace a home-grown, highly customized point-of-sale solution that simply could not scale to meet evolving business requirements. Red Wing Shoes selected BTM Global to implement the Oracle solution.

“Oracle empowers retailers to deliver a flexible, rich customer experience and to optimize retail operations serving markets from multiple store formats including mobile stores,” said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. “We are honored to be part of the success story at Red Wing Shoe Company, and we look forward to the company’s growth as they bring their unique brand to more consumers worldwide.”